![Michael Jordan′s sneakers sell for record $615,000 | Americas | North and South American news impacting on Europe | DW | 14.08.2020 Michael Jordan′s sneakers sell for record $615,000 | Americas | North and South American news impacting on Europe | DW | 14.08.2020](https://static.dw.com/image/54565404_6.jpg)
Michael Jordan′s sneakers sell for record $615,000 | Americas | North and South American news impacting on Europe | DW | 14.08.2020
![Michael Jordan 1 : Isaac Newton 0 | Nike UK Limited | D&AD Awards 1993 Pencil Winner | 48 and 96 Sheet | D&AD Michael Jordan 1 : Isaac Newton 0 | Nike UK Limited | D&AD Awards 1993 Pencil Winner | 48 and 96 Sheet | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/60/41/421718_e0a7bc008f22437abe7043e6a12ad2a9.jpg)
Michael Jordan 1 : Isaac Newton 0 | Nike UK Limited | D&AD Awards 1993 Pencil Winner | 48 and 96 Sheet | D&AD
![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/thumb/msid-69256273,width-700,height-525/In-1984-Nike-teamed-up-with-Michael-Jordan-to-launch-Jordan-Brand-a-brand-of-shoes-and-athletic-wear-built-around-the-player-At-the-time-Nike-was-a-struggling-brand-selling-running-shoes-with-an-idea-to-reinvent-itself-as-a-company-for-athletic-stars-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
![Michael Jordan's Partnership With Nike Since 1984 Has Earned IDR 18.8 Trillion, Shares Jumped 84.129 Percent Michael Jordan's Partnership With Nike Since 1984 Has Earned IDR 18.8 Trillion, Shares Jumped 84.129 Percent](https://imgsrv2.voi.id/lT_DJGtdIvwJtUHNHorNaYZYmHFrmsxPPtA2yMOYNx8/auto/1200/675/sm/1/bG9jYWw6Ly8vcHVibGlzaGVycy80MjI3NS8yMDIxMDQwMzExNTMtbWFpbi5jcm9wcGVkXzE2MTc0MjU2MTEuanBn.jpg)
Michael Jordan's Partnership With Nike Since 1984 Has Earned IDR 18.8 Trillion, Shares Jumped 84.129 Percent
![34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune 34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune](https://graphics.chicagotribune.com/air-jordan-history/img/1989.jpg)
34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune
![34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune 34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune](https://graphics.chicagotribune.com/air-jordan-history/img/1985.jpg)